VW's "To the Dogs" ad won the coveted “Super Big Thumbs Up” trophy in 2012.

From the news release:

Grand Rapids, MI, February 5, 2012 — The New York Giants weren’t the only winners in tonight’s Super Bowl match up.  Volkswagen, Bud Light, and Chevy dominated in votes cast by judges at the 9th annual Hanon McKendry Super Ad Poll party. 

At its annual Super Ad Poll party, Hanon McKendry pitted a panel of agency judges against a guest panel in a contest to pick the three ads that will rank highest among consumers in the USA Today Ad Meter Poll on Monday morning.  Agency and guest judges agreed on the ads they thought American consumers would like the best.  Each panel then chose the ad they thought was the best of the night.  Here are the 2012 picks:

Predictions for America’s Favorites:

VW – “To the dogs”
Bud Light – “Here we go”
Chevy – “Doomsday”

Agency Judges’ Favorite:

Chevy – “Doomsday”

 Guest Judges’ Favorite:

VW – “To the dogs”